The report states in clear terms that 50 percent of the mobile phone users will use coupons, advertizing and browsing through their mobiles in just three to 4 years from now. As if this was not enough, they will also make mobile payments by 2014. The digital and physical goods will drive the growth, they say. There will be a growth of nearly a billion users as compared to 2010 all around the world. Another significant report has also found that payments and ticketing of physical goods is being invigourated by a phenominal rise in apps and multilingual platforms in mobile devices. A very good example of such multi-lingual platforms is e-bay.